Building brands, businesses and growth strategies

Profile

Hello, I'm Vijay.

I am a business and strategy leader with more than 25 years of experience across digital strategy, customer experience, marketing, business transformation and technology.

Over the course of my career, I have worked with organizations and clients across North America, EMEA and APAC, helping businesses understand changing customer expectations, use technology effectively and identify new opportunities for growth.

My career has taken me through consulting, strategy, entrepreneurship, digital transformation and marketing leadership. I have worked with companies including Dell, Cognizant, Ogilvy, LTI, LTIMindtree and QualityAI, and I have also had the opportunity to build and grow businesses of my own.

Today, I work as a Chief Marketing Officer, where my role brings together marketing, brand, customer experience, business strategy and growth. My work sits across these disciplines because I believe the best business decisions rarely belong to one function alone.

I have always been interested in one fundamental question:

How can businesses become more relevant to their customers while creating sustainable growth?

That question has shaped much of my career and continues to influence the way I think about business, technology and leadership.

On this website, I write about business strategy, AI strategy, digital transformation, customer experience, marketing, brand strategy, technology and business growth. I share ideas from my experience, observations from working with businesses and leaders, and perspectives on how technology and marketing are changing.

I do not believe technology is a strategy by itself. I believe its value comes from how it helps a business solve real problems, serve customers better, operate differently and create new opportunities.

The same applies to marketing. Marketing is no longer just about communication and campaigns. It has an increasingly important role in understanding customers, shaping propositions, building brands and contributing to business growth.

My professional journey began in Chennai and took me to New York and Dubai before bringing me to Pune, India. Along the way, I have worked across different industries, markets and cultures, and those experiences have shaped how I approach strategy and leadership today.

This website is where I share what I have learned, what I am thinking about and what I continue to learn.

Welcome, and I hope you find something here that makes you think.

A Little about me

Vijay Verghis is a business and strategy leader with more than 25 years of experience in digital strategy, customer experience, marketing, business transformation and technology. He has worked across North America, EMEA and APAC and has held leadership roles with organizations including Dell, Cognizant, Ogilvy, LTI, LTIMindtree and QualityAI. He currently works as a Chief Marketing Officer and writes about business strategy, AI strategy, digital transformation, customer experience, marketing, brand strategy and business growth.

What I write about

My journey

My career began in Chennai and has taken me through New York and Dubai before bringing me to Pune, India.

Along the way, I have worked with and learned from people across different industries, organizations and cultures. From Dell and Cognizant to Ogilvy, entrepreneurship, LTI, LTIMindtree and QualityAI, each chapter has shaped the way I think about business, technology, customers and leadership.

Today, I continue to work at the intersection of strategy, marketing, technology, customer experience and growth.

And I am still learning.

That is probably the most interesting part of the journey.