“CX always is the end game, data and technology are strategy enablers of modern business models”
In my 22 years of experience, I have taken a leadership role in digital experience and marketing strategy across North America, EMEA, and APAC markets. My focus on customer and employee experience has driven successful teams that articulate service offerings into tangible sales. As a co-founder of a digital start-up, I honed my entrepreneurial skills by helping small businesses thrive. Currently, I drive digital strategy for Cloud, Data, and Digital Engineering, facilitating M&A and integration of a product engineering firm. My experience includes large-scale integration at Mindtree and LTI, where I developed employee engagement strategies to improve advocacy and reduce attrition.
CAREER HIGHLIGHTS
- Responsible for overall Experience – Customer & Employee experience.
- Collaborated closely with the HR teams during the LTIMindtree integration.
- Successful M&A and integration of a product engineering company CueLogic
- Created an employee engagement program Vibe
- Co-founder of a digital agency supported the incubation of small start-ups.
- Built the Go to market strategy for a luxury makeover salon as a brand director
- Built a global digital marketing agency from scratch with a revenue of 33 million with profitability margin of 39% in 2019
- Won 6 industry awards for marketing campaigns and employee adoption in 2019
- Won 15 new logos in the digital space between 2012-2020 in the interactive marketing space.
- Managed a marketing program for a leading global pharma company and saved 40 million on marketing operational costs
- Grew a digital content production practice from 6 million to 20 million in 2013 with a profitability margin of 48% Built a high-performing team who collaborated virtually from 3 physical studios
- Built marque solutions around Design Decoupling, Personalization, Real-time marketing, Marketing insights, Campaign strategy, Consumer research, B2B & B2C Platforms, Digital Audit and Benchmarking.
- Experience in managing design & digital teams across Geo’s and meeting tight deadlines
- Worked with NY Workers Compensation Board and NY State Insurance Fund to build a digital portal for their claims processing
- Built a healthcare product for Pharmacy /Healthcare providers to reconcile receivables in 2006
KEY AREAS OF FOCUS
- Business Strategy
- Digital Marketing
- Customer Experience
- Employee Experience
- Agency Services
SPECIALIZATION
- Digital Experience Transformation
- Digital Campaign Strategy
- eCommerce Solution
- Marketing Strategy
- Brand Strategy
Professional Experience
Strategy (CDO Office)
November 2022 to date
- Drive strategy for the Chief Delivery Officer – To drive employee engagement, customer experiences, and customer value proposition.
- Collaborated with HR teams during the LTI & Mindtree integration in 2022
- 2023 created a digital studio team to support marketing collaterals for LTIMindtree. As the in-house agency, we saved USD 1.3 million and created 7000+ assets in 2023. Reduced dependency on external agencies.
- Created the LTIM brand and logo concept.
- Created Cuelogic product engineering offerings.
- Published a thought paper on evolving energy value chain for Energy vertical. This is the corner piece that integrated multiple solutions.
- INFOHUB – Created a sales playbook for the organization that has collaterals, offerings, videos, prototypes.
- Drove the Thought Leadership strategy for the industry groups.
Head of Strategy
(Cloud, Data, Digital)
March 2021 – November 2022
- Developed business strategy for the Digital Business Group (interactive, digital engineering, data, cloud).
- M&A of a product engineering company CueLogic.
- Built an employee engagement program Vibe. Created a physical magazine that captured the employee stories and the vibrant culture working closely with HR and business teams.
- Client Success and manage all CX/EX for customers and employees.
- Helped create successful offerings for interactive and digital engineering practices.
- Build the Vibe platform for employee engagement.
Co-Founder –
Chief Strategy Officer
June 2020 onwards
- Brand Strategy & Re Positioning of the brand
- Planning Development & Execution of the marketing strategy
- Facilitate growth & increase revenue
- Build the solutions around CX, Content, Digital Marketing & Technology offerings
Practice Lead
Cognizant Interactive
November 2010 – May 2020
DIGITAL MARKETING
November 2018 to May 2020
AGENCY BUSINESS
November 2012 to November 2018
DIGITAL PRODUCTION
November 2010 to November 2012
- Built a $20 Million digital production practice in a year for Cognizant Interactive in 1 year
- Built a $33 million Digital Marketing practice for Cognizant Interactive over a span of 2 years
- Played a leadership role in Emerging Business Accelerators venture to build Digital Solutions and translate it across verticals/horizontals. Venture was directly managed by the CEO
- Building mindshare for Digital Marketing Services via Digital Channels, Events, Analyst connect and Client workshops
- Member of M&A due diligence and integration for digital agencies acquired by Cognizant
- Built alliances with Adobe & Google
- Won 6 international awards for our digital marketing agency (Stevie International, MARCOMM awards)
- Built a unique virtual shared service delivery model integrating multiple studios and capabilities
- Design SME of the year 2011
- Project Manager of the year 2010
Head, Digital & Ad Design
April 2009 – November 2010
- Brand Strategy & Re Positioning of the brand
- Planning Development & Execution of the marketing strategy
- Facilitate growth & increase revenue
- Build the solutions around CX, Content, Digital Marketing & Technology offerings
Program Director
April 2008 – April 2009
- Relaunched a leading hospital brand
- Digital platform for marketing functions
- Reposition the brand among the Asian community
Senior Account Manager
February 2003 – April 2008
- Built direct connectivity with NY Workers Compensation Board(digitization) and brought a significant cost-savings of $150,000 per physician
- Built direct connectivity with NY State Insurance Fund(digitization) and reduced the mailing cost of the state by 15%
- Built Practice Tracker, a web-based online product designed to manage the work-flow of hospitals/clinics
- Significantly controlled operating costs in New York operations, allowing for increased investment in sales and back office ramp up
- Reduced Customer complaints from 14% to 2% which resulted in increase of ROI for the client
- Managed sales and new client implementation
Business Analyst (ARE)
Vision Health Source
January 2001 – January 2002
- Liaison among Business team and client managers
- Trained the Client team on use of clients processing software, assisted in successful transition from previous system to new system (IDX, AthenaHealth, Medisoft, Medical Manager)
- Handled fresh and experienced employee’s healthcare client induction training
- Review and measure quality of team
- Prepared weekly status reports for management
EDUCATION
Bachelor of Computer Science
(Madras University)
HOBBY
- Blogging
- Travelling with family
- Experiencing various cultures and their culinary traditions
LANGUAGE
- English
- Hindi
- Tamil
- Malayalam