A picture is worth a thousand words. A 60-second video is worth a million words and more. In a connected world like ours, a single video can transform a relatively unknown company into a brand, practically overnight. That is the power of visual content.
The idea of video advertising is not new, but the way it has evolved in the last few years, especially after the advent of social media, has opened up a plethora of opportunities for businesses across the globe.
It is increasingly evident that millennials out there like everything served in a simple, short and straightforward way. To cater to such audiences, video is a powerful tool that can help you to get up close and personal with customers. It is easy-to-digest, versatile, engaging and entertaining.
Let us take a deep dive into what makes Video a potent marketing tool in today’s world:
1) Attention-grabbing, Informative and Engaging
In the age of Social Media, it is crucial to create content that grabs eyeballs and keeps your audience hooked. And there’s nothing better than having the video advertising in place. A short and interesting video can outline everything about a product better in a couple of minutes than static advertisements.
As indicated by the video trends, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
2) Video intrigues Smartphone users
It is the age of smartphones, isn’t it? Mobile users love short and interesting video content. Tens of millions of people spend a significant amount of time watching videos on YouTube or other social platforms, providing a huge opportunity for businesses to expand their reach.
And if leveraged cleverly, it can open up a lot of possibilities to increase your audience and grow your business in a short period.
Here are some more telling statistics to affirm the same
Mobile video consumption rises by 100% every year2.
People are 1.5 times more likely to watch video on their mobile phones.
3) Grabs the attention of Google
It’s obvious now that embedding a relevant video on the landing page/web site can significantly increase the time spent by a user on your site. It also sends out a loud message to the search engines that there is some seriously good and compelling content on the site. This can lead to a substantial surge in your search engine rank.
Videos help keep users on your website longer and more engaged. The average user spends 88% more time on a website with video.
4) Drives Traffic
As studies indicate, video content outperforms static advertisements when it comes to garnering the attention of the audience. In the marketplace where every other business is trying to create a ripple, one has to stand out by being the first mover and quick.
Having engaging video content on your site can drive a massive chunk of traffic to your site, which can boost your conversion rate.
5) Boosts Social Shares
92% of users watching video on mobile will share it with others.
“Viral” — the word that does not need an introduction on social media. As the trends indicate, people are more inclined to share video content than just plain content. Produce some extraordinary video content, include social share buttons, and see the magic unfolding right in front of your eyes. Once you get in the “viral” plane, there is no looking back.
6) Builds an emotional connect with the audience
It’s a crowded marketplace out there. If you have to stay afloat and thrive, you should develop that emotional connection with your customer base better than how your competitors do. Creating an emotional connect builds brand loyalty which in turn can increase engagement and result in higher ROI.
7) Keeps you ahead of the competition
There are still many businesses out there that have not embraced video marketing, simply because they have a notion that it’s a tad expensive. However, the fact of the matter is, if you watch closely, video advertising has become central to the campaign efforts of many successful companies who are leaving a massive footprint in the digital industry.
A well-planned and executed video strategy can reap rewards, helping you to stay miles ahead of our competitors.
Final word
Video is certainly becoming one of the highly effective content forms to gain traction in today’s digital world, and it is only going to grow in the times to come. Video production is also getting easier to do with all the inexpensive and user-friendly technologies that are available. What used to cost thousands of dollars to produce can now be done with a cell phone.
As a business, if you have not been using video as a marketing strategy yet, it is high time you start doing it to grow your audience. A personalized video with compelling content can provide a real-life picture of what you are doing as a business and can go a long way in shaping the future of your marketing endeavors.
P.S. Original articles Published on March 11, 2020 on medium