Essays on leadership, AI, brand, CX, Formula 1, and the modern workplace - organized by theme.
Adopt an employee experience journey that’s pandemic-proof. 2021 is here. But, so is COVID 19 and the safety protocol that was put in place…
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Meet the customers that businesses ignore. Routinely taken for granted, they are the most important, yet the most overlooked set of customers. For…
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The biggest lesson businesses can learn from the pandemic isn’t what you think it is. COVID 19, aka Coronavirus, is the most significant success of…
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Wondering why I wrote this? Yes, I faced failures in life many times. Let’s accept that we all face losses in life at numerous…
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The world of marketing is a dynamic one. More often than not a contrarian marketer, bored of the same old repetitive marketing techniques, starts…
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The outbreak of COVID-19 is having a tremendous impact on countries, communities, and businesses worldwide. With no cure in sight at present, social distancing…
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While both approaches are anchored on empathy and humanity, human-centered design is now becoming the preferred approach of our age; because it hinges on…
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A picture is worth a thousand words. A 60-second video is worth a million words and more. In a connected world like ours, a…
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If you ask me to define the 21st century market scenario, I would call it VUCA. The abbreviation has nothing to do with any complex…
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