The longstanding issue of misalignment between sales and marketing teams has been a significant obstacle to business success. This disconnect…
In today’s fast-paced and increasingly competitive business landscape, growth is not just a goal—it’s a necessity. Companies across industries are…
Traditional centralized power grids are proving increasingly inadequate in the ongoing quest for a sustainable energy future. As climate change…
Meet the customers that businesses ignore. Routinely taken for granted, they are the most important, yet the most overlooked set…
The biggest lesson businesses can learn from the pandemic isn’t what you think it is. COVID 19, aka Coronavirus, is the…
The world of marketing is a dynamic one. More often than not a contrarian marketer, bored of the same old…
The outbreak of COVID-19 is having a tremendous impact on countries, communities, and businesses worldwide. With no cure in sight…
While both approaches are anchored on empathy and humanity, human-centered design is now becoming the preferred approach of our age;…
If you ask me to define the 21st century market scenario, I would call it VUCA. The abbreviation has nothing to…