Meet the customers that businesses ignore. Routinely taken for granted, they are the most important, yet the most overlooked set…
The world of marketing is a dynamic one. More often than not a contrarian marketer, bored of the same old…
While both approaches are anchored on empathy and humanity, human-centered design is now becoming the preferred approach of our age;…
If you ask me to define the 21st century market scenario, I would call it VUCA. The abbreviation has nothing to…