Meet the customers that businesses ignore. Routinely taken for granted, they are the most important, yet the most overlooked set…
The biggest lesson businesses can learn from the pandemic isn’t what you think it is. COVID 19, aka Coronavirus, is the…
Wondering why I wrote this? Yes, I faced failures in life many times. Let’s accept that we all face losses…
The world of marketing is a dynamic one. More often than not a contrarian marketer, bored of the same old…
The outbreak of COVID-19 is having a tremendous impact on countries, communities, and businesses worldwide. With no cure in sight…
While both approaches are anchored on empathy and humanity, human-centered design is now becoming the preferred approach of our age;…
A picture is worth a thousand words. A 60-second video is worth a million words and more. In a connected…
If you ask me to define the 21st century market scenario, I would call it VUCA. The abbreviation has nothing to…
We all have been part of teams that are charged up on Monday mornings. Ready to make the best use…